08 // 3-MONTH ROADMAP & PROPOSAL
A three-month runway to prove the model.
Thank you for the opportunity - we genuinely appreciate it. To prove the model and earn a long-term partnership, we want to come to the party too: for the first three months, all three services run together at 60% of cost. One strategy, three channels, a clear runway to show the numbers move.
Access, audits & foundation
We get all access, run the technical SEO audit and full Google Ads + Meta Ads audits, and set the foundation. Free of charge - we normally charge for this.
Implementation begins
Everything goes live. Existing campaigns are optimised while ours come in alongside - so you are never dark. Management fee begins here.
The offer
40% off · 3 monthsSEO Management
Long-term momentum with quick wins already mapped - product schema, Google Merchant Center and technical cleanup that compound across the three months.
Google Ads
Demand already exists - we come up the moment fans search. Low-hanging fruit on non-brand search and Shopping to take demand back from the retailers.
Meta Ads
Audience-driven. We build awareness and brand knowledge, capturing fans looking at Old School and Springbok Retail before they ever search.
Excludes media spend. Your Google Ads and Meta Ads budgets are paid direct to the platforms - this retainer is management fee only. October prep is on us.
Blogs are a complimentary add-on. Two blog posts in Month 2 and two in Month 3, written and published - a service we normally charge for separately. Should you want blogging to continue beyond the roadmap, it is available as a paid add-on.
Meta creative design is probono for the three months. Our in-house designer will produce statics and carousels for Meta Ads, designed to your brand guidelines - a great low-hanging fruit and a service we normally charge for separately. This is included at no cost across the roadmap; should you want us to keep designing creative beyond Month 3, it is available as a paid add-on.
Why all three, together
They only work as a system. SEO is the long game - it takes time to gain momentum, but we have identified quick wins that will set us up faster than expected, and then we build on that momentum. Google Ads and Meta Ads have major low-hanging fruit right now. Meta is where we are audience-driven: building awareness and brand knowledge, capturing the people looking at Old School and Springbok Retail. Google Ads is where demand already exists - we come up the moment that demand is needed. Pull one out and the funnel breaks.
Quick wins we have already mapped
Google Merchant Center
You do not have one yet. Setting it up unlocks Shopping and Performance Max properly - a fast, visible win.
Shopping campaigns
Once Merchant Center is live, Shopping and Performance Max campaigns can be built out quickly to take demand back from the retailers.
Website technical SEO
Headings are out of order, missing meta descriptions and other technical gaps across the site - quite urgent to fix in order to perform properly.
Springbok fixtures page
Springbok rugby fixtures pulls 201,000 searches a month. A fixtures page on the shop captures that demand and shows fans where the official store is.
Homepage mock-up
A redesign of key homepage elements to make the journey more customer-focused and easier to manage. See the full mock-up above.
FAQ mock-up + implementation
A cleaner help centre mock-up - and we implement it for you, not just design it.
The blog posts we will write
Two posts a month, keyword-driven but written for humans - not stuffed, not robotic. A blog is how you capture demand you do not yet have: every post ranks for a real search (“Springbok jersey size guide”, “best rugby gifts under R500”), pulls fans into the shop from Google and the new AI answers, and feeds the demand we are creating on Meta back into content they can actually find. None of your competitors are doing this - so we take the space now, and it compounds for free over time.
Just some redesign ideas for a cleaner customer journey on two of the most important pages - the homepage and the FAQ section. These are not exact replicas; we will see exactly what is possible once we have access to the site. Definitely low-hanging fruit.
Homepage mock-up
Cleaner journey, prouder centred logo, boxed carousels and centred headings.
FAQ mock-up
Accordion drop-downs and topic-based sidebar navigation so fans find answers fast.
The three months
- Technical audit implementation - fix the criticals
- GMC setup + product catalogues created
- Low-hanging fruit optimisations
- Homepage mock-up implemented (on approval, brand guidelines)
- Blog strategy, roadmap & outline - no competitors doing this
- Custom cross-channel reporting + current results review - revenue baseline to measure against
- Keyword research, competitor analysis & content plan
- First 2 blog posts written, approved & published (complimentary add-on)
- On-page optimisation - product descriptions within brand guidelines
- Update titles & meta tags; implement final technical fixes
- Festive / seasonal content for the peak window
- AEO foundations + keyword research on key pages
- Reporting against KPIs (revenue) + monthly catch-up
- Next 2 blog posts written, approved & published (complimentary add-on)
- Continue building out of season - year-over-year growth
- AEO + GEO implementation for AI answers
- Ongoing optimisations
- Reporting & results review (revenue vs baseline)
- Full Google Ads audit - optimise what is running
- Feed the demand we create on Meta - non-brand search & shopping by product segment (jerseys, tees, hoodies, accessories, sale, just arrived)
- Shopping + Performance Max for product carousel ads
- Remarketing to recover abandoned carts
- Custom cross-channel reporting + current results review - ROAS baseline to measure against
- Scale the winners, pause the losers
- Remarketing + retention lists off past purchasers
- Festive campaigns for peak demand
- Scale into selling countries (Australia, UK)
- Reporting against KPIs (ROAS) + monthly catch-up
- Brand defence & competitor campaigns
- Continuous optimisation + bid & budget management
- New-year range campaign (if applicable)
- Reporting & results review (ROAS vs baseline)
- Full Meta audit - pixel + Conversions API standardised
- Create demand - always-on prospecting to get the brand out there to new Springbok fans
- Creative testing ladder - statics and carousels designed by our in-house designer to brand guidelines, on approval
- Catalog ads - straight to shopping on the site
- Custom cross-channel reporting + current results review - ROAS baseline to measure against
- Scale prospecting - prospecting, educating, conversion & remarketing
- Retargeting by behaviour - cart, viewer, buyer
- Festive pushes & product drops
- Lookalikes built off buyers / high-quality audiences
- Reporting against KPIs (ROAS) + monthly catch-up
- Audience refinement & fresh creatives
- Retention layer - bring past purchasers back
- New-year prospecting / range campaigns
- Reporting & results review (ROAS vs baseline)
Month 1 - the creative we would run
Concept creative, not live work. Three Meta formats to build the funnel top-to-bottom, plus the Google Shopping and Search campaigns that do not exist yet - so the demand we create on Meta has somewhere to land.
These are designed concepts to show direction. Once we have access, we build them properly with your product photography, real rugby talent where approved, and the brand guidelines.
Every single month
Full service, not a trimmed one
You pay less, but you get everything - the same audit depth, the same campaign build, the same optimisation and creative work we give full-fee clients. The discount is on price, not on the work.
Results review & reporting
Every month closes with a full report: what ranked, what converted, what we spent, what changed. We walk you through it and explain every decision in plain language.
One team with your team
We share performance data with your ecommerce and content teams weekly. SEO learnings feed merchandising and content, wins get scaled, and you are never left wondering what we did.
The checkpoint
At the end of Month 3 we sit down, look at the numbers together, and decide what comes next. If you are happy - and we are confident you will be - we move into normal pricing as a long-term partner. No lock-in tricks, no surprise steps. Three months of proof, then a partnership built on results, not promises.